Nevada scores big win with Crocs expansion – 70 new jobs coming

Smart business strategy pays off

By Brittany Sheehan

Nevada News and Views

Nevada just landed another business expansion win. Crocs Inc. is bringing 70 new jobs to Clark County, thanks to a smart partnership between the company and state officials.

The shoe company got approval for $4.7 million in tax incentives over 10 years. In return, they’re investing $80 million in equipment and creating jobs that pay an average of $34 per hour. That’s well above minimum wage.

This is exactly the kind of deal that shows how lowering taxes brings real results. When government gets out of the way and lets businesses keep more of their money, everyone wins.

The Details That Matter

Crocs plans to turn its North Las Vegas warehouse into a nationwide shipping hub. Right now, the facility mainly ships Hey Dude shoes. Crocs bought that brand for $2.5 billion in 2022.

The 70 new jobs will come over the next five years. At $34 per hour, these aren’t low-wage positions. They’re real careers that can support families.

The company is also investing $80 million in new equipment. That means more business for local suppliers and contractors. It creates a ripple effect throughout the economy.

Part of a Bigger Success Story

Crocs wasn’t the only winner last Thursday. The Nevada Governor’s Office of Economic Development approved tax incentives for five companies total. Together, they’re bringing 619 new jobs to Southern Nevada.

Here’s the full list:

—Crocs: 70 jobs at $34/hour, $4.7 million in incentives

—Emisha Innovations: 411 jobs at $50/hour, $4.1 million in incentives

—Cintas Corp: 44 jobs, $690,000 in incentives

—Carson Manufacturing: 75 jobs at $32/hour, $627,000 in incentives

—Sport Squad: 19 jobs, $105,000 in incentives

That’s over 600 good-paying jobs for Nevada families. The companies promise to spend more than $132 million on equipment and generate over $71 million in new taxes over the next decade.

Why This Approach Works

Nevada has built its economy by keeping taxes low and making it easy to do business. No state income tax. Lower property taxes than most states. And targeted incentives for companies that create jobs.

This isn’t about picking winners and losers. It’s about competition. Other states are trying to lure these same businesses. Nevada has to stay competitive.

Tom Burns, director of the Governor’s Office of Economic Development, said the strategic plan lays out “a vision that aligns with what the governor said about being aggressive about courting businesses” to the state.

The numbers prove it works. Since 2011, Nevada’s economic development office has helped bring in over 620 companies. That’s created thousands of jobs and billions in investment.

The Tesla Success Model

Nevada’s approach got national attention when Tesla chose the state for its massive battery factory. The state offered $1.4 billion in tax incentives. Tesla invested over $6 billion and created thousands of jobs.

Critics called it corporate welfare. But the results speak for themselves. Northern Nevada’s unemployment dropped. Manufacturing jobs grew. The whole region benefited.

State officials say Nevada gets $5 back for every $1 it gives away in tax incentives. That’s a smart investment of taxpayer money.

What the Critics Miss

Some people complain about these deals. They want more government oversight and higher taxes on businesses. But that’s exactly backward.

High taxes drive businesses away. Just look at California. Companies are leaving in droves because of high taxes and excessive regulations. Many are coming to Nevada instead.

The free market works when government creates the right conditions. Low taxes. Reasonable regulations. Fast approvals for business expansions.

Nevada understands this. That’s why the state economy keeps growing while high-tax states struggle.

Looking Ahead

More companies are eyeing Nevada. The state’s central location makes it perfect for distribution centers. No income tax attracts businesses and workers. The pro-business climate keeps them here.

Governor Joe Lombardo has made economic development a top priority. He wants Nevada to be “the most entrepreneurial-friendly state in the nation.”

These Crocs jobs are just the beginning. With smart policies and competitive incentives, Nevada can keep attracting the businesses that create good jobs for working families.

The Bottom Line

This deal shows what happens when government focuses on its real job — creating conditions for business success. Lower taxes mean more jobs. More investment. More opportunity.

Nevada is proving that conservative economic principles work. Keep taxes low. Reduce red tape. Let businesses compete and grow.

The result? Real jobs for real families. That’s a win everyone can celebrate.

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Brittany Sheehan is a Las Vegas-based mother, policy advocate and grassroots leader. She is active in local politics, successful in campaign work and passionate about liberty.