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Coco Gauff Inks First Beverage Partnership with Naked Brand, Becomes “Chief Smoothie Officer”

Chicago, June 25, 2024 — Elite athletes today are more than just competitors, they are leaders and changemakers in their own right, whose carefully curated brand collaborations have evolved into meaningful, long-lasting relationships. Traditionally premier partners have included the likes of automotive, beverage, timepiece and footwear brands. Today, tennis prodigy Coco Gauff has officially made her beverage pick with a first-of-its-kind, multi-year business venture with Naked Brand, best known for its real fruit juice smoothies and mission to fuel those who live life on their own terms.

 

Since breaking onto the global professional tennis scene in 2019 at just 15 years old, Coco has become a phenomenon, captivating fans with her incredible talent and down to earth authenticity. So, it’s no surprise fans keep a close eye on her behavior on and off the court, including her changeover snack, a homemade fruit salad, which sparked interest at the US Open in 2023. Now, Coco is leveling up her fruit game by joining Naked as Chief Smoothie Officer. A lifelong smoothie lover, Coco is putting her unmatched mark on the brand and future product development.

 

“I love fruit and fruit juices. They’ve always been a part of my routine. So, to be named Naked’s first Chief Smoothie Officer is an incredible honor and natural combination of my love of both,” said Coco Gauff. “I’m excited to have the opportunity to co-create real fruit juice smoothies alongside the innovation team and help shape the future of Naked.”

 

Coco loves the goodness that comes from Naked’s line of nutrient-packed smoothies made with ingredients such as real fruit juice, veggies and vitamins and are Non-GMO Project Verified, with no added sugar or artificial flavors.

 

“We are thrilled to welcome Coco to the family, and to dream and develop the future of the Naked brand and product portfolio with her unique spin,” said Glen Walter, CEO of Tropicana Brands Group. “As an athlete, advocate, daughter, sister, friend, and now Chief Smoothie Officer, Coco is a true multi-hyphenate and knows better than anyone that you can be many things at once.”

 

The brand creates thirst quenching and satisfying smoothies that serve as the perfect solution when feeling hungry and thirsty at the same time. Coco is excited to double down on her love of fruit with an easy, on-the-go option on and off the court, and Naked delivers all the delicious flavors of real fruit in a grab-and-go format available at grocery and convenience retailers nationwide.

 

For more information, visit nakedjuice.com.

 

About Naked

Naked Juice, a leader in fruit and veggie nutrition and innovation, was founded and first marketed on the beaches of Santa Monica, California, in 1983. For more than 30 years, Naked’s products have been made with high-quality ingredients to provide consumers easy access to 100% real fruit and veggie juices. Naked Juice can be found in supermarkets, club stores, health food stores, airports and neighborhood markets throughout the nation. For more information, visit nakedjuice.com.

 

About Tropicana Brands Group

Tropicana Brands Group brings together an exciting, global portfolio of some of the world’s most iconic juice brands including Tropicana, Naked, KeVita, IZZE, Dole, Copella and Punica. Established in 2022 as a joint venture between PAI Partners and PepsiCo, the company aims to promote new growth for its business, opportunities for its people and accelerate a vision to quench the world’s thirst for more delight and nourishment. With a global footprint of more than 2,000 associates that spans North America and Europe, we are proud of our industry-leading capabilities in areas that include innovation, R&D, manufacturing, distribution, sales, marketing and nutrition expertise. For more information, please visit tropicanabrandsgroup.com.



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